NAMES LEAD YOUR IDENTITY
ACHIEVE MINDSHARE AND BUILD BRAND LOYALTY
TECHNOLOGY
THYNC
Neuro-lifestyle wearables
LUMENTUM
JDSU spin-off
ARTIK
Samsung IOT platform
GALAXY S
Samsung smartphone
CONTOUR
Cox entertainment platform
SYNTURIAN
Techtron mission visualization
VIBE(S)
Thync neuro-signalling wave settings
TXCHNOLOGIST
GE future-trends online
WINDSTREAM
Alltel spin-off
OPTIV
Accuvant/Fishnet online security merger
GLYDE
Samsung cellphone
EXPERIENCE
Samsung flagship innovations stores
IGNITE
Rogers high-speed internet
ACTUALYZER
Vizient supply chain analytics platform
ALLSHARE
Samsung mobile content platform
DUALVIEW
Samsung smart camera
SERIES 3, 5, 7
Samsung SmartTV tiers
HEALTHCARE
ABBVIE
Abbott Labs spin-off
BAXALTA
Baxter spin-off
ZOETIS
Pfizer Animal Health Spin-off
VIZIENT
VHA/UHC merger
BLUE ACCESS
BCBS health network
VIDANT
NC hospital network
DAYBREAK
Children's Rare Disease Foundation
IXCELA
Microbiome wellness start-up
SUTENT
Pfizer Oncology (sunitinib)
EXUBERA
Nektar/Pfizer inhaled insulin
STRATTICE
Lifecell/Allergan regenerative tissue matrix
CONEXA
Lifecell/Tornier ligament repair
STATIN SMART
Boston Heart Diagnostics
BRIDION
Merck/Organon (sugammadex)
BRIGHTHEART
Specialty Veterinary Care
REDIFLO
GE Healthcare
FRESHCLEANSE
GSK/Polident
XAL-EASE
Pfizer eyedrop delivery device
SURECLICK
Amgen / Enbrel pre-filled autoinjector
CLEAR RX
Target prescription bottle system
INDUSTRIAL
AND AUTOMOTIVE
ADIENT
JCI auto-manufacturing spin-off
EXELIS
ITT Defense spin-off
D2
Doosan Construction Group
ALTA
USG Specialty Ceilings
AVINTIV
formerly PGI specialty materials
FORTERRA
formerly Hanson building materials
INGEVITY
MeadWestvaco specialty chemicals spin-off
AURA
Benjamin Moore high-end paints
FORTE
Kia Motors
VENGA
Kia Motors
理念 Li Nian
First Honda Car for Chinese market
EVERUS
Honda
SABIC INNOVATIVE
PLASTICS
SABIC Group (formerly GE Plastics)
TRUECAST
United Rentals private label
COMMANDO ELITE
Textron line of defense vehicles
FINANCIAL
MASTERPASS
MasterCard mobile wallet
MONEYGEEK
start-up online financial advisor
ION
pre-paid debit card
CHARTIS
AIG
YIELDWISE
Rockefeller Foundation initiative
ONE MAIN FINANCIAL
CitiFinancial
ABBOT DOWNING
Wells Fargo high net-worth advisors
DEUTSCHE ALTERNATIVES
Deutsche Bank
MERRILL EDGE
Bank of America guided investment service
ZERO GAP
Rockefeller Foundation initiative
HOSPITALITY AND RETAIL
EVEN
IHG wellness hotels
ANDAZ
Hyatt boutique hotel chain
HYATT HOUSE
Hyatt extended stay hotels
SKY PRIORITY
Delta Air Lines
SKY CLUB
Delta Air Lines
BREEZEWAY
Delta AiR Lines
DELTA ONE
Delta all-suite business class
HAYNEEDLE
online retailer for hard-to-find items
FIFTH AND PACIFIC
Liz Claiborne Companies rename
CANOPY
Walmart home furnishings private label
GLADLY
customer-service tech start-up
ZONIK
Middle Eastern telecom & electronics retailer
HOMEFREE
Walmart home delivery service
EXPLORER
Chase / United Airlines Mileage Plus card
BRAND STRATEGY COMBINED WITH CREATIVE DEVELOPMENT TO BETTER ENGAGE CUSTOMERS AND BUILD MORE EFFECTIVE BRAND EXPERIENCES
