STRATEGIC CREATIVITY
WE DEVELOP BRAND STRATEGIES, IDENTITIES, NAMES AND TAGLINES FOR COMPANIES, START-UPS, SPIN-OFFS, PRODUCTS, DEVICES, BUSINESS SERVICES AND INITIATIVES.
OUR PROVEN PROCESS WILL TAKE YOU THROUGH THE IMPORTANT PHASES OF IDENTITY DEVELOPMENT - FROM CONCEPTION THROUGH LINGUISTIC VETTING AND LEGAL TRADEMARK CLEARANCE.
Many of the world's most successful companies have worked with Michael Tharp to help develop their brand identities through language and more compelling positioning and communications. He has served as advisor to CEOs and CMOs at the highest level in maintaining and increasing their brand reputations and loyalty in an increasingly competitive and fluid global marketplace.
A former Partner at Lippincott Brand Strategy and Design, one of the top 5 brand consulting firms in the world, Michael received his degree in the History of Ideas from Princeton University with a certificate in Cultural Studies. He has lived and worked in New York, Seattle, Los Angeles, Boston, Hamburg, Seoul, and Hong Kong.
